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Magento 2 lowest price in 30 days Module

This Magento 2 lowest price in 30 days module introduces a valuable feature for online stores: displaying the lowest prices of products over the past 30 days while adhering to consumer protection laws. The primary objective of this module is to offer customers complete transparency and clarity concerning product pricing. It achieves this by showcasing the current lowest price for each item available, enabling customers to make well-informed purchasing decisions.

Automatic Price Change Tracking for Transparency

One of the key functionalities of this module is its automatic recording of all price alterations made during item editing or periodic price reviews. This meticulous tracking system ensures the traceability of price changes. For consumers, this means they have access to reliable data about the product’s price history, fostering trust and confidence in their purchasing choices.

The Pricing Indication Directive mandates clear guidelines for sellers engaging with customers in the European Economic Area (EEA).

Historical Price Information: Empowering Informed Decisions

Beyond displaying the current promotional price, the product page also exhibits the lowest price that was valid in the last 30 days. This feature empowers customers to delve into the product’s price history, helping them understand fluctuations and trends. Armed with this historical context, customers can make more informed decisions, aligning their expectations with the product’s pricing history.

Enhanced Trust, Compliance, and User Satisfaction

By integrating this module, online retailers achieve multiple benefits. They bolster customer trust by ensuring pricing transparency and compliance with consumer protection legislation. Furthermore, the module significantly enhances the user experience by providing customers with comprehensive insights into price changes. This transparency not only boosts customer satisfaction but also positively influences their purchasing decisions, ultimately contributing to the success of the online store.

Pricing Indication Directive: Ensuring Transparent Pricing in the EEA

The Pricing Indication Directive mandates clear guidelines for sellers engaging with customers in the European Economic Area (EEA). Specifically, if a price reduction is announced, sellers must display the lowest price charged for a product within the preceding 30 days or more. This lowest price encompasses any previous reductions announced as promotions during this period, ensuring transparency and fairness in pricing practices.

Directive Compliance and Prohibited Practices

To adhere to the Pricing Indication Directive, sellers are prohibited from engaging in deceptive practices, such as advertising false price reductions or artificially inflating reference prices before applying a discount. Misleading customers about the actual discount amount is also strictly prohibited. The directive extends to all promotional communications regarding price reductions and covers a wide array of announcements, including percentage discounts, specific monetary reductions, new lower prices compared to previous higher ones, and any techniques creating the illusion of a price reduction (e.g., flash sales, special offers, or VAT-excluded prices).

Implementation of Directive: Point of Sale Transparency

In cases where a general price reduction is announced storewide (e.g., “20% off everything”), sellers must ensure compliance at the point of sale for each product. This includes displaying the lowest price previously charged for the product within the last 30 days or more. This transparent pricing should be visible either on the product’s price tag in physical stores or on the product page of the online store. By following these guidelines, sellers uphold fairness, honesty, and consumer confidence in their pricing strategies within the EEA.

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