SEO: What It Is, How it Works, How To Do It

Online-based businesses usually market themselves and their products through paid advertising in and out of paid search. Some SEM companies claim to focus on generated traffic or content-driven SEO, but generally speaking they have in common an SEO approach. The great advantage SEMs have over PPC pros is that they only have to focus on one channel at a time, enabling them to go after any variety of search terms and phrases. …